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We told you a week or so ago about Real Networks new player and .49 cent downloads. Well, it looks like their strategy has paid off. In about 10 days, they have sold 1 million songs. And even though they are losing money on the deal, it's really helping to promote the service says Forrester Research analyst Rebecca Jennings. An article at Newsfactor Network discusses more about this strategy. Including how they've targeted apple with their promotion by providing "more compatibility" with all devices instead of locking iPOD users into proprietary iTunes. Also, they've started a student promotion where university students can get even deeper discounts on music.
Personally, I tried this service on the first day and I will say, that IMHO, it is better than the rest. First and foremost, it DOES let you link your Pocket PC to your Real DRM -- what that means is you can copy the songs to your device, INCLUDING the memory cards! I haven't seen any other service allow this. Also, it is much easier to navigate than the other stores. The .49 cent downloads help a great deal too! "RealNetworks has sold one million songs from its RealPlayer online store in the week since it launched its 49-cent-per-track promotion, the Seattle, Washington-based company announced. In addition, RealNetworks cut the price of most albums to US$4.99.
The promotion is part of a concerted push to transform RealNetworks from its origins in the mid-1990s as a developer of streaming media software into a provider of paid Internet content. "
Has anybody else tried this? Any comments?
And even though they are losing money on the deal, it's really helping to promote the service says Forrester Research analyst Rebecca Jennings. An article at 
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