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Apple and Pepsi have joined up to launch a music download promotion. The promotion will be announced during the Superbowl but you can go to the site now and enter your email address to be notified of the start of the promotion.
I think this is really going to make iTunes take off... Drink Pepsi, get music. 8) PROMOTION PERIOD. The iTunes promotion period begins 12:00:00 a.m. EST 2/1/04 and ends 11:59:59 p.m. EST on 3/31/04, or when supplies of specially marked packages have been exhausted, whichever comes first (the “Promotion Period”). All iTunes download prizes must be redeemed by, 11:59:59 p.m. EDT on 4/30/04 (“Redemption Deadline”). The computer of Apple Computer, Inc. is the official time-keeping device in the promotion. HOW TO PLAY: If a game piece reveals a unique ten character alphanumeric code (“Code”), then you win one free song download (“Song Prize”) from the Apple iTunes Music Store at www.itunes.com (the “Web Site”), subject to verification in accordance with these Official Rules. Internet access and specified hardware system requirements are required to claim a Song Prize. Approximate number of Song Prizes available: 100,000,000. Odds of winning 1 in 3. The estimated retail value of each Song Prize is ninety-nine cents ($0.99). Total approximate Retail Value of all Song Prizes:$99,000,000. You are NOT a winner if your game piece reveals a “Play Again” or “Please Play Again” message or is blank or partially printed. Unclaimed prizes will not be awarded. The odds stated in these rules may be based on estimates of the number of game pieces produced; actual odds may vary depending upon actual number of bottle cap/game pieces produced.
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Well, I don't know if I care all that much about iTunes, but I love Pepsi products, specifically Pepsi One, so I will probably be winning some of these free tunes if the chance of winning is 1 in 3. This is a great way to advertise that you are giving away $99,000,000 in prizes because many, many people will never claim them just due to ignorance about the computer, itunes, etc (feel free to disagree).
However, I'll be one of the people to win and I'll see just how big of a hassle it is to claim the prize. P.S. I drink mainly from the can, are cans eligible? Probably not.
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