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The new domain is backed by the main mobile phone manufacturers and operators, as well as Microsoft and the GSM Association, all of whom have a single purpose according to one of the team - to make the web on your phone a reality.
“Dot-mobi is all about the mobile internet,” explained Rick Fant, also director of mobile services at Microsoft. “And past experience of it has not gone down well - WAP for example. We [.mobi] represent over 1.8 billion subscribers but only 12 to 14 per cent have ever used the mobile internet.” More... Makes sense, but will people use it?
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