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In Seattle, Coffee shop Victrola is trying to influence cutomers to go back to the "old way" of communication (i.e. talking) by turning off their Free Wifi access on the weekends. It’s too early to say whether it’s a trend, but Victrola Coffee & Art in Seattle shuts down its free Wi-Fi on Saturday and Sunday: I spoke to co-owner and co-founder Jen Strongin today after a colleague tipped me to the fact that this lovely, single-shop coffee establishment had decided to experiment with taking back its culture by turning off the Wi-Fi juice on weekends.
Strongin said that the five-year-old cafe added free Wi-Fi when it seemed their customers wanted it a couple of years ago. It initially brought in more people, she said, but over the past year “we noticed a significant change in the environment of the cafe.” Before Wi-Fi, “People talked to each other, strangers met each other,” she said. Solitary activities might involve reading and writing, but it was part of the milieu. “Those people co-existed with people having conversations,” said Strongin. Do you think this will be of benefit to their customers or will they just head in the direction of a coffee shop that offers free Wi Fi?
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