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Ok now this is a bit scary. VeriSign went out on the streets of San Francisco yesterday asking people if they would trade their login passwords for a cup of Starbucks coffee. 66% of the people said they would! Do they not realize what the implications are for exposing their work/network in this manner would be? In an era of increased security concerns over protecting personal and corporate data, it's surprising to see that a cup of java can go a long way. An offer of World Cup tickets, well, that's another matter.
"A lot of people are still unaware of how this information can be used across the network and don't understand the implications," said Mark Griffiths, VeriSign marketing director for authentication services. "We're trying to educate the average user." Would you trade your password for a cup of Starbucks coffee? If so, why?
No, I would not because I don't really like most Starbucks coffee. I don't work for a company. I don't have any money to speak of (though I wouldn't give my bank access password) and I basically have nothing to lose. Offer me something worthwhile and my basic passwords are on the block.
I'm going to sound really politically incorrect here, but some people are just really stupid. The same people who would give up their password for a cup of coffee will scream bloody murder when they're hit with ID theft because of that trade.
I admit it, I'm extremely addicted to coffee. I drink around 4 cups a day during the week. But I don't care how bad I want a cup of coffee, there is no way I could trade any kind of a password for $5 cup of coffee (or any other price for that matter).
Not a chance! I would never think of such a thing!
Now if you offered me an orange soda or something...
Anyways, how about if I gave out a password to one of a few obscure AIM accounts I haven't used for years? That's a login password. And the password is tomato.
Where's my free coffee?
Really, if I wanted to know someone's password, I'd simply look at their monitor for the post-it note. I am conistently surprised by the number of people who use post its on their monitor revealing keys to the castle.
I love coffee, but I hate Starbucks, and I don't want to lose my job.
I can state from experience that it is downright SCARY how users could care less about giving out their passwords to other people, or using post-it notes.
Our bigggest problem is the all powerful executive who is too busy to do anything with his/her PC, so he/she gives his passwords to several of his minions to send emails, print reports, etc, etc. And you know what?
The day one angry minionite sends out an email to the entire global organization as Mr. High-n-Mighty, stating how management are a bunch of idiots and monkees could run the company better, is the same day that IT GETS BLAMED FOR NOT IMPOSING STRONGER PASSWORD POLICIES!
Lastly, for a cup of Starbucks, I believe the rate would be like 90% here in Manhattan. Starbucks is like crack for the business suit crowd; there are literally lines outside the doors for Starbucks from around 9AM everyday.
Yes, people are stupid when it come to passwords.
Do they not realize what the implications are for exposing their work/network in this manner would be?
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