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According to a study released by Best Buy, about half of all prospective smartphone purchasers do not complete their purchase simply out of confusion from all the smart phone models out there. 47% of people who didn’t already own a smartphone said they were simply “too confused” by the sheer number of phones and features. 63% of all those studied didn’t own one because they thought the phones were too expensive, and 39% simply said they hated the shopping experience.
The study also showed that over half of those that 58 percent want one to play music; 41 percent want social networking and 36 percent value games.
Some other interesting statistics from the study include
“An unusual gender split also exists for apps, Best Buy adds. Women almost always valued apps more than men. They were also more likely than men to value built-in features like SMS messaging (71 percent versus 46 percent), photography (55 percent versus 30 percent), music (44 percent to 25 percent) and GPS (51 percent versus 33 percent). Men only valued calendars more than women did, with 46 percent putting a value on the organizer where 39 percent of women put the same importance on the feature.”
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