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In 2002, when we were still carry a cell phone that has nothing more than just black and white pixels that shows no image, we also carried around the newest invention by Mr. Jobs, the iPod.
Luckily for Jobs and us, he noticed something that many people weren't thinking off. How many things were we carrying!? We were carrying a cell phone, a music player in the iPod and some of us even were carrying a BlackBerry! Jobs noticed this and realized that whoever comes out with an innovative product that can combine the three together will probably dethrone his beloved product in the iPod.
True, it would have. Indeed, that's why he decided to be the one to dethrone it instead of any others.
This is all when the secrecy starts. The project started with the highest priority in secrecy. He broke the development teams in 2; software and hardwares. They don't even directly work with each other. The hardware engineers designed the product around dummy software, while the software engineers were working on designing an OS to run on a circui board on a wooden box. They even use a different company's name while meeting with a Cingular executive (now AT&T).
Until the launch at the Macworld Expo in January 2007, only 30 executives had seen the phone.
With all the tests and researches, Apple spent around $150 million on this project. It seems like everything has paid off in the end. Both the company and the wireless industry has emerged into the new realm. Granted that the iPhone is not the "best" phone to some people's eyes, but it had led many people who were slow and unwilling move forward. Now, we're finally managed to step a foot in a stronger and more innovative speaking in technology. No matter how much Jobs wants his phone to be untouched and unmolested by third-party app, or how much controls ($$$) he wants on this phone either through us or through AT&T (and other carriers throughout the world), we have to thank Jobs for opening all the doors. Whether you like the iPhone, or you like the iPhone's "killers", it's Jobs you have to thank to also opening doors for those iPhone's "killers".
In 2002, when we were still carry a cell phone that has nothing more than just black and white pixels that shows no image, we also carried around the newest invention by Mr. Jobs, the iPod.
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