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AT&T teamed up with Napster couple of days ago and hopes to sell songs through their mobile services. It sounds like a pretty good idea since people are relying, using the mobile phones more often and they actually use their phones for other functions as a multimedia device.
Things seem to look great and should be working well for AT&T or at least it should have. Until the pricing came out. Worst yet, the comment by Rob Hyatt, AT&T's director of premium content has acknowledge that the cost is higher than the competitors, but he wants to attract young music fans because "They are price insensitive". He said that while on the phone with the Associate Press.
You can find that line on Reuters if you want to, right now. AT&T will charge a "nice" bundle price if you buy 5 songs for $7.49 or it'll charge $1.99 a song. The cost of each download for Apple and Sprint is $0.99 while Napster cost $15 monthly for the music service ($10 for computer only).
We don't really know what phone it'd be on yet, but I only mention about this article because of that director's comment. Honestly, the kids may be price insensitive, but the parents have to bear with that.
AT&T teamed up with Napster couple of days ago and hopes to sell songs through their mobile services. It sounds like a pretty good idea since people are relying, using the mobile phones more often and they actually use their phones for other functions as a multimedia device.
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