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Whether this is mobile shopping gone good or bad, you can be the judge of “One Touch” purchasing:
Groundbreaking Pilot Program Launched For Midwest Wireless Customers In Iowa, Wisconsin and Minnesota
New Technology Powered By VOCEL’s Interactive Commerce Accelerator and QUALCOMM’s BREW® Application Value Billing Capabilities
San Diego, CA -Mobile phone users will now be able to purchase all kinds of content including ringtones, wallpaper and games with just one click thanks to a groundbreaking new technology from VOCEL coupled with QUALCOMM's BREW solutions. The announcement was made at QUALCOMM'S BREW 2006 Conference. VOCEL's revolutionary Interactive Commerce Accelerator (INCA) patent-pending technology is powering a pilot program run by Midwest Wireless that goes live today and takes advantage of an extension of the BREW solution known as Application Value Billing (AVB). This capability allows Midwest Wireless subscribers in Iowa, Wisconsin and Minnesota to streamline the preview and purchase of wireless applications from the shopping catalog on the mobile phone and directly purchase content with a single click.
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