To succeed, there are two proven strategies. Innovate, or destroy innovation of your competition.
In our day and age, it is hard to find company like Seagate, that is so committed to innovation. Media is filled slander, shock and awe, and half naked women that have nothing to do with the merit of the product that is being advertised.
Although Seagate has recently succumbed to moderate levels of modernization, they still commit to the same values since their founding. They have been in the hard drive business for over 29 years and are celebrating their 1 billionth unit sale. At the sales rate they are climbing, Seagate estimates that they will reach double this number in 5 years.
When is the last time you turned on the tube and saw a hip young pop icon singing of how his Seagate hard drive made him a rock star? I'd put money on never. What Seagate has proven is that you don't need the hackery. Just pricing, performance and longevity ready and willing to kick your mom in the teeth.
[via
theRegister]