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Old 02-12-2004, 11:41 PM
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Gay Consumers Most Likely to Own PDA's


And I thought the girls weren't looking at me because of receding hairline but in fact it was my Ipaq hanging from belt! Whew! What a relief!
In a recent study by Forrester Research, it was found that the gay consumers are more likely to take advantage of technology in thier daily lives. Jed Kolko, principal analyst at Forrester stated that "Gay men and women are tech-savvy consumers who use the Internet and tech devices at significantly higher rates than their heterosexual counterparts for shopping, banking, entertainment, and community building."
Additionally, the Forrester study concluded that 80 percent of gay men and 76 percent of lesbians use the internet, while 70 percent of straight men and 69 percent of straight women are currently online. Gays are also one-third more likely to have broadband internet connections and have been online longer than heterosexuals.
  • Gay Consumers Have Early-Adopter Demographics And Attitudes
    Entertainment And Portable Devices Have Extra Appeal For Gay People
    Gays Lead For Nearly All Online Activities
    Gay Net Users Visit Chat, Fashion, And Entertainment Sites
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